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Success in today's IT environment requires you to view your career as a business endeavor. In this book, you'll learn how to become an entrepreneur, driving your career in the direction of your choosing. You'll learn how to build your software development career step by step, following the same path that you would follow if you were building, marketing, and selling a product. After all, your skills themselves are a product.

The choices you make about which technologies to focus on and which business domains to master have at least as much impact on your success as your technical knowledge itself--don't let those choices be accidental. We'll walk through all aspects of the decision-making process, so you can ensure that you're investing your time and energy in the right areas.

You'll develop a structured plan for keeping your mind engaged and your skills fresh. You'll learn how to assess your skills in terms of where they fit on the value chain, driving you away from commodity skills and toward those that are in high demand. Through a mix of high-level, thought-provoking essays and tactical "Act on It" sections, you will come away with concrete plans you can put into action immediately. You'll also get a chance to read the perspectives of several highly successful members of our industry from a variety of career paths.

As with any product or service, if nobody knows what you're selling, nobody will buy. We'll walk through the often-neglected world of marketing, and you'll create a plan to market yourself both inside your company and to the industry in general.

Above all, you'll see how you can set the direction of your career, leading to a more fulfilling and remarkable professional life.

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Price Summary

  • We started tracking this book on June 7, 2013.
  • This book was £10.66 when we started tracking it.
  • The price of this book has changed 167 times in the past 3,973 days.
  • The current price of this book is £15.85 last checked 18 hours ago.
  • This lowest price this book has been offered at in the past 90 days is £15.56.
  • This lowest price this book has been offered at in the past six months is £14.09.
  • This lowest price this book has been offered at in the past year is £12.99.
  • The lowest price to date was £8.67 last reached on April 26, 2016.
  • This book has been £8.67 one time since we started tracking it.
  • The highest price to date was £16.37 last reached on November 12, 2023.
  • This book has been £16.37 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 252 Pages
  • File Size: 1,076 KB

We last verified the price of this book about 18 hours ago. At that time, the price was £15.85. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.