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Business & Investing
Want to know how to influence other people's behaviour? In "The Advertising Effect", respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These... See More
Business & Investing
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand... See More