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The ultimate guide to branding and building your business in the era of the Social Web -- revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively... See More
Business & Investing
It's a new era of business and consumerism -- and you play a role in defining it Today's biggest trends -- the mobile web, social media, real-time -- have produced a new consumer landscape. The End of Business As Usual... See More
Business & Investing
Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of... See More
"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." -- Evan... See More
Business & Investing
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you... See More
Business & Investing
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This... See More