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The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

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Price Summary

  • We started tracking this book on June 9, 2012.
  • This book was £17.00 when we started tracking it.
  • The price of this book has changed 171 times in the past 4,423 days.
  • The current price of this book is £14.99 last checked 6 hours ago.
  • The lowest price to date was £14.99 last reached on September 17, 2023.
  • This book has been £14.99 one time since we started tracking it.
  • The highest price to date was £29.75 last reached on March 13, 2020.
  • This book has been £29.75 one time since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 330 Pages
  • File Size: 3,921 KB

We last verified the price of this book about 6 hours ago. At that time, the price was £14.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.