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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

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Price Summary

  • We started tracking this book on May 27, 2012.
  • This book was £6.99 when we started tracking it.
  • The price of this book has changed 65 times in the past 4,294 days.
  • The current price of this book is £8.99 last checked 39 minutes ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is £7.99.
  • The lowest price to date was £2.49 last reached on September 4, 2021.
  • This book has been £2.49 2 times since we started tracking it.
  • The highest price to date was £8.99 last reached on November 22, 2023.
  • This book has been £8.99 5 times since we started tracking it.
  • This book is currently at its highest price since we started tracking it.

Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 172 Pages
  • File Size: 699 KB

We last verified the price of this book about 39 minutes ago. At that time, the price was £8.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.