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If a gorilla walked out into the middle of a basketball pitch, you'd notice it. Wouldn't you? If a serious violent crime took place just next to you, you'd remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.

In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla.

As this astonishing and utterly unique book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why:

• honest eyewitness testimony can convict innocent defendants

• expert money managers suddenly lose billions

• Homer Simpson has much to teach you about clear thinking

Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.

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Price Summary

  • We started tracking this book on February 17, 2012.
  • This book was £4.99 when we started tracking it.
  • The price of this book has changed 63 times in the past 4,425 days.
  • The current price of this book is £4.99 last checked one day ago.
  • This book is at its lowest price in the past year.
  • The lowest price to date was £2.99 last reached on June 23, 2022.
  • This book has been £2.99 12 times since we started tracking it.
  • The highest price to date was £7.49 last reached on January 13, 2019.
  • This book has been £7.49 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 322 Pages
  • File Size: 674 KB

We last verified the price of this book about one day ago. At that time, the price was £4.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.