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Understanding Michael Porter: The Essential Guide to Competition and Strategy

by (Harvard Business Review Press)

(818 reviews)

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Description

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas.

Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them -- for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas -- and swiftly deploy them to drive your company's success.

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  • We started tracking this book on June 18, 2019.
  • This book was £19.49 when we started tracking it.
  • The price of this book has changed 114 times in the past 1,774 days.
  • The current price of this book is £19.49 last checked 9 hours ago.
  • This lowest price this book has been offered at in the past year is £18.92.
  • The lowest price to date was £9.80 last reached on February 6, 2023.
  • This book has been £9.80 one time since we started tracking it.
  • The highest price to date was £20.23 last reached on September 11, 2023.
  • This book has been £20.23 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 245 Pages
  • File Size: 2,031 KB

We last verified the price of this book about 9 hours ago. At that time, the price was £19.49. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.