Share This
Description
Basic Marketing Research Volume 1 will not only introduce you to marketing research, but show you how to focus your research design, find secondary sources of information, conduct interviews through personal, telephone, mail and Internet based surveys and interviews. This text also provides an introduction to conducting qualitative research (focus groups and hierarchical value mapping), determining sample size, and how to conduct an experimental design.
Using clear, easy-to-understand language, you will gain a well-seasoned understanding of the basics of marketing research. Whether you are doing a class project, or conducting professional research, Smith and Albaum will have you ready to quickly complete your own research project.
Tag This Book
This Book Has Been Tagged
Our Recommendation
Notify Me When The Price...
Log In to track this book on eReaderIQ.
Track These Authors
Log In to track Gerald Albaum on eReaderIQ.
Log In to track Scott Smith on eReaderIQ.
Log In to track Michael Rutter on eReaderIQ.
Log In to track Elizabeth Dabczynski-Bean on eReaderIQ.
Log In to track Myntillae Nash on eReaderIQ.