Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

• We started tracking this book on July 14, 2013.
• This book was £23.68 when we started tracking it.
• The price of this book has changed 50 times in the past 3,939 days.
• The current price of this book is £38.69 last checked one year ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is £32.60.
• The lowest price to date was £23.56 last reached on September 22, 2013.
• This book has been £23.56 one time since we started tracking it.
• The highest price to date was £38.69 last reached on September 2, 2021.
• This book has been £38.69 3 times since we started tracking it.
• This book is currently at its highest price since we started tracking it.

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 123 Pages
• File Size: 1,390 KB