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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

by (Simon & Schuster UK)

(649 reviews)

£5.99 £6.49 Save 8%

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

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  • We started tracking this book on October 17, 2013.
  • This book was £6.61 when we started tracking it.
  • The price of this book has changed 29 times in the past 3,786 days.
  • The current price of this book is £5.99 last checked 19 hours ago.
  • This book is at its lowest price in the past year.
  • The lowest price to date was £4.43 last reached on December 15, 2014.
  • This book has been £4.43 one time since we started tracking it.
  • The highest price to date was £7.99 last reached on June 23, 2015.
  • This book has been £7.99 one time since we started tracking it.

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  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 257 Pages
  • File Size: 395 KB

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