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Survival Is Not Enough: Shift Happens

by (Simon & Schuster UK)

(20 reviews)

£6.99

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Description

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.

Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.

For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to services.

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Price Summary

  • We started tracking this book on December 28, 2013.
  • This book was £6.99 when we started tracking it.
  • The price of this book has changed 9 times in the past 3,713 days.
  • The current price of this book is £6.99 last checked 2 days ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is £0.99.
  • The lowest price to date was £0.99 last reached on September 3, 2018.
  • This book has been £0.99 one time since we started tracking it.
  • The highest price to date was £8.99 last reached on June 22, 2015.
  • This book has been £8.99 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 278 Pages
  • File Size: 621 KB

We last verified the price of this book about 2 days ago. At that time, the price was £6.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.