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As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

The second edition of Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English.

Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.

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  • We started tracking this book on March 10, 2016.
  • This book was £18.99 when we started tracking it.
  • The price of this book has changed 51 times in the past 2,302 days.
  • The current price of this book is £20.89 last checked one hour ago.
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  • This lowest price this book has been offered at in the past year is £17.72.
  • The lowest price to date was £13.45 last reached on July 6, 2017.
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  • The highest price to date was £20.89 last reached on October 3, 2021.
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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 220 Pages
  • File Size: 5,637 KB

We last verified the price of this book about one hour ago. At that time, the price was £20.89. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.