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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you're an individual or charged with leading a sales team. You will learn to think like a marketer as you:

• Create an expert platform

• Become an authority in your field

• Mine networks to create critical relationships within your company and among your clients

• Build and utilize your Sales Hourglass

• Finish the sale and stay connected

• Make referrals an automatic part of your process

As Jantsch writes: "Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I'm asked is, 'What do we do now?'
"I've written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other's activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer."

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  • We started tracking this book on May 18, 2014.
  • This book was £12.90 when we started tracking it.
  • The price of this book has changed 220 times in the past 3,603 days.
  • The current price of this book is £9.49 last checked one day ago.
  • This lowest price this book has been offered at in the past 90 days is £7.49.
  • This lowest price this book has been offered at in the past year is £5.49.
  • The lowest price to date was £5.49 last reached on July 7, 2023.
  • This book has been £5.49 3 times since we started tracking it.
  • The highest price to date was £20.42 last reached on September 30, 2016.
  • This book has been £20.42 2 times since we started tracking it.

Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 254 Pages
  • File Size: 1,776 KB

We last verified the price of this book about one day ago. At that time, the price was £9.49. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.