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Marketing Big Oil: Brand Lessons from the World’s Largest Companies

by (Palgrave Pivot)

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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Price Summary

  • We started tracking this book on July 11, 2016.
  • This book was £42.75 when we started tracking it.
  • The price of this book has changed 38 times in the past 2,839 days.
  • The current price of this book is £35.99 last checked 2 days ago.
  • This book is at its lowest price in the past year.
  • The lowest price to date was £9.05 last reached on November 12, 2018.
  • This book has been £9.05 one time since we started tracking it.
  • The highest price to date was £44.65 last reached on May 11, 2022.
  • This book has been £44.65 2 times since we started tracking it.

Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 164 Pages
  • File Size: 880 KB

We last verified the price of this book about 2 days ago. At that time, the price was £35.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.