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다윗과 골리앗: 강자를 이기는 약자의 기술

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3,000? ? ??????? ??? ??? ???? ??? ??? ?? ??? ?????. ? ???? ?? '??? ???? ??'? ??? ??? ??? ???? ??????. ? ?? ?? ? ?????? ????. ??, ???, ??, ??? ????? ?? ???? ??? ??? ??? ???? ?? ??? ?? ???. ?? ????? ??? ??? ???? ????? ???? ??? ????, ??? ?? ??? ?? ??? ??? ???? ???? ????. ???? ??? ??? ? ??? ?? ?? ?? ???? ??? ??.

??? ???? ???? ??? ??? ?? ???? ????. ??? ?? ????? ??? ??? ????? ???. ???? ???-???? ??? ??? ???? ???? ???? ???? ?? ??? 28.5?????, ???? ?? ??? ?? ??? ??? ????? ??? 63.6????? ????? ??. ?? ???? ??? ??? ?? ???? ???. ???? ?? ?? ??? ????? ??? ??? ??? ??? ?? ?????. ???? ??? ?? ??? ?? ??? ?? ?? ??.

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Malcolm Gladwell
1??? ??, ?????, ??? ? ??? ???? ??? ??? ???????(2000)? ????-? 2?? ??(2005) ??? ???? ????? ??? ???. ?? ?????? ?? ?(?)???? ?? ???? ???? ?? ??? ?? ???? ???? ?? ? ?? ???. ???? ??? ? ?? ?? ???? ??? ???? ????, ??? ??? ??? ??? ??? ??? ???? ???? ???.

???? ??? ???? ?? ????? ???? ???·??? ?? ??? ????? ???? ?????? ??? ??? ?????. '?????(The Tipping Point·2000?)'? '???(Blink·2005?)'? ??? ?? ?? ???????(WSJ)? '??? ?? ??(??·guru) 10?'?, ??? '???? ?? ??? ?? 100?'? ????. ?? ?? '?????(Outliers)'? ??? ??? ?????(NYT)? ?? ????? 1?? ???.

?? ???? ??? ??? ???? ???? ????? ??? ???(???)? ??? ???? ???? ???, ??? ??? ??? ???? ?? ???? ?????? ???? ??? ?????. ??? ??? ??? ??(??)? '???·???·???·???'?? ?????? '????·????·???·???'?? ????? ???.

?? 1963? ???? ??? ??? ?????? ???, ??? ???? ???? ???? ???? ????. ???????? ?????? ??? ??? ????, ???? ?? ??? ??? ??? ?????? ???? ???. ???? ???? ?? ???? ??? ?????, 1978? ???? ?? ????? 1500m?? ?????. ??? 1982? ??? D.C? ?? ???? ???? ???? ???? ???? ?? ??? ????. ???? ??? ?????? ???, ??? ?? ?? ?? ??.

1987??? 1996??? ???? ????? ???/??? ??, ?? ???? ???. 1996????????? ?? ??? ????. 1999?, ? ?? ??? ??? ? ? ?? ? ???(Ron Popeil)? ?? ??? '??? ??? ???'? ??. ??? ???????(2000)? ????-? 2?? ??(2005) ?? ? ??? ?????? ??? 2005????????? ??? '?? ??? ?? 100?'? ???.

?????? ??? ???? ??? ?? ????? ???? 2001?? ??? ??? ????? ?? ?????? ?? ??? ????? ?? ???? ????? ??? ???? ????? ???? ???? ?????. ?? "? ?? ?? ?? ?? ?? ??????" ??? ??, ??? ??, ???? ??? ?? ?????? ?? ??? ??, ? ? ??? ??? ???? ??? ? ??? ??? ???? ?? ?? ??? ??? ??? '??'?? ???? ??? ???. ????? ??? ??? ??? ??? ?? ????? '??'? ???? ??(??? ??), ??? ??? ???? ???? ???? ??? ??(??? ??), ??? ??? ??? ?? ???? ??(??? ?)? ??? 3?? ??? ?? ?? ???? ?????? ??? ?? ??? ????.

??? ????-? 2?? ???? 2? ?? ??? ???? ????? ??? ??? ??? ?????, ??? ?? ??? ? ?? ??? ????? ???? ??? ?? ? ??? ??? ??. ??? ??? ????, ??? ?? ??????, ??? ???? ??? ?? ? ??? ????? ????? ??? ??? ?? ???, ? 2? ??? ??? ??? ??? ?? ??? ??? ???.

?? ?? ????? ???? ??? ?? 3?? 10?? ??? ????? 1???? ??? ?? '?????'? ????. ? ???(Gates)? ?????????? ??? ? ??(Joy), ??? ?? ???? 1??? ??? ???? ??? ??????? ?? ?? ?? ??? ?? ???? ??. ???? ?? ??? ? ??? ?? ??? ????, ??? ??? ???? ??? ??? ? ?? ??? ??? ????? ???? ?? ??.

?? ??? ? ????? ??/?????? ??? ??? ???? ?? ??? ????. ?? ??????????? ????????????? ?? ??? ??????? ??

? : ???

??: ????
??, ??, ??? ?? ????? ???? ?? ??? ??, ????? ??? ??? ??? ?? ??, ??? ??? ??? ?? ???? ???? ??? ?? ??? ??? ?? ?? ????????? ??. ???? ??? ?? ???? ???. ??? ??????? ????. ????? ????? ????? ??? ????, 4?? ?????? ?? '??? ???'? ?????? ?? '??? ?????' ???(1999?)? ???. ?? ????? ????? ?? ??? ? ?? ??? ???? ? ?? ?? ???? ???. ???? ??????? ??????(MPP) ??? ??? 2007? ??? ??? ??????? ???. ?????? '????'??? ???? ???? ??? ???? (http://unsoundsociety.tistory.com)? ???? ??. ?? ?? ?? ???? ???? ?? ???, ???? ? ???? ???? ???? ?? ??. ?? ?? ?????? ?? ???? ????? ???? ???? ??. ?? ???? '?????'? ???? ?????????? ???? ??? ???, ???, ???? ?? ???? ? ??? ????.

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  • We started tracking this book on June 5, 2016.
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  • Print Length: 355 Pages
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