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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

by (AMACOM)

(246 reviews)

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Description

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

Smith identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story

• Craft a compelling and memorable narrative

• Incorporate challenge, conflict, and resolution? And more

Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency... and most importantly, sell!

If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

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Price Summary

  • We started tracking this book on June 12, 2016.
  • This book was £12.48 when we started tracking it.
  • The price of this book has changed 27 times in the past 2,873 days.
  • The current price of this book is £9.99 last checked 17 hours ago.
  • This lowest price this book has been offered at in the past 90 days is £2.99.
  • This lowest price this book has been offered at in the past year is £1.99.
  • The lowest price to date was £1.99 last reached on January 10, 2020.
  • This book has been £1.99 3 times since we started tracking it.
  • The highest price to date was £15.60 last reached on September 29, 2016.
  • This book has been £15.60 3 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 284 Pages
  • File Size: 706 KB

We last verified the price of this book about 17 hours ago. At that time, the price was £9.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.