Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?

Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.

Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

• We started tracking this book on January 22, 2017.
• This book was £8.54 when we started tracking it.
• The price of this book has changed 37 times in the past 2,644 days.
• The current price of this book is £5.49 last checked 2 hours ago.
• This lowest price this book has been offered at in the past 90 days is £3.99.
• This lowest price this book has been offered at in the past six months is £3.79.
• This lowest price this book has been offered at in the past year is £3.32.
• The lowest price to date was £2.59 last reached on June 30, 2018.
• This book has been £2.59 one time since we started tracking it.
• The highest price to date was £8.54 last reached on January 22, 2017.
• This book has been £8.54 one time since we started tracking it.

• Business & FinanceMarketing & Sales

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 257 Pages
• File Size: 3,551 KB