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The bestselling author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking.

What do Pokémon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.

By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.

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  • We started tracking this book on January 14, 2018.
  • This book was £9.99 when we started tracking it.
  • The price of this book has changed 6 times in the past 667 days.
  • The current price of this book is £4.99 last checked 4 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is £0.99.
  • The lowest price to date was £0.99 last reached on January 10, 2019.
  • This book has been £0.99 one time since we started tracking it.
  • The highest price to date was £9.99 last reached on January 10, 2019.
  • This book has been £9.99 3 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 217 Pages
  • File Size: 3,344 KB

We last verified the price of this book about 4 hours ago. At that time, the price was £4.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.