You know your product is awesome -- but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product's "secret sauce" -- and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are:

- The Five Components of Effective Positioning
- How to instantly connect an audience to your offering's value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

• We started tracking this book on May 20, 2019.
• This book was £5.50 when we started tracking it.
• The price of this book has changed 23 times in the past 2,111 days.
• The current price of this book is £0.78 last checked 5 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was £0.77 last reached on November 30, 2020.
• This book has been £0.77 one time since we started tracking it.
• The highest price to date was £6.57 last reached on March 10, 2021.
• This book has been £6.57 one time since we started tracking it.

• Business & InvestingMarketing & Sales
• Business & InvestingBusiness Development & Entrepreneurship

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 204 Pages
• File Size: 29 KB