A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR

'A straight-talking guide to corporate strategy and how to frame and pursue it' Financial Times

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling of some of the most important business decisions of recent times, Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

• We started tracking this book on June 19, 2022.
• This book was £7.59 when we started tracking it.
• The price of this book has changed 4 times in the past 1,232 days.
• The current price of this book is £3.39 last checked 4 hours ago.
• The lowest price to date was £3.39 last reached on November 1, 2025.
• This book has been £3.39 one time since we started tracking it.
• The highest price to date was £7.59 last reached on June 19, 2022.
• This book has been £7.59 one time since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Text-to-Speech: Disabled
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• Print Length: 367 Pages
• File Size: 16 KB