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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes -- the Culture Code -- are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser -- the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes -- ranging from sex to money to health to America itself -- to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

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  • We started tracking this book on March 20, 2013.
  • This book was £7.91 when we started tracking it.
  • The price of this book has changed 116 times in the past 2,705 days.
  • The current price of this book is £9.99 last checked 49 minutes ago.
  • This lowest price this book has been offered at in the past year is £5.49.
  • The lowest price to date was £5.49 last reached on June 28, 2020.
  • This book has been £5.49 one time since we started tracking it.
  • The highest price to date was £11.51 last reached on September 1, 2016.
  • This book has been £11.51 one time since we started tracking it.

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  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 272 Pages
  • File Size: 529 KB

We last verified the price of this book about 49 minutes ago. At that time, the price was £9.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.