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The Green Marketing Manifesto

by (Wiley)

(26 reviews)

£13.59

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Description

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.
We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good.

The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

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Price Summary

  • We started tracking this book on April 7, 2015.
  • This book was £16.31 when we started tracking it.
  • The price of this book has changed 35 times in the past 3,390 days.
  • The current price of this book is £13.59 last checked 3 hours ago.
  • This lowest price this book has been offered at in the past year is £12.99.
  • The lowest price to date was £10.49 last reached on September 22, 2017.
  • This book has been £10.49 4 times since we started tracking it.
  • The highest price to date was £16.31 last reached on June 4, 2019.
  • This book has been £16.31 5 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 321 Pages
  • File Size: 1,780 KB

We last verified the price of this book about 3 hours ago. At that time, the price was £13.59. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.