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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

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Price Summary

  • We started tracking this book on May 8, 2011.
  • This book was £5.22 when we started tracking it.
  • The price of this book has changed 87 times in the past 4,676 days.
  • The current price of this book is £6.49 last checked one day ago.
  • This book is at its lowest price in the past year.
  • The lowest price to date was £3.14 last reached on June 7, 2012.
  • This book has been £3.14 one time since we started tracking it.
  • The highest price to date was £7.99 last reached on November 22, 2023.
  • This book has been £7.99 5 times since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 268 Pages
  • File Size: 1,229 KB

We last verified the price of this book about one day ago. At that time, the price was £6.49. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.