A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

• We started tracking this book on September 13, 2015.
• This book was £3.09 when we started tracking it.
• The price of this book has changed 72 times in the past 3,501 days.
• The current price of this book is £4.70 last checked 14 hours ago.
• This book is at its lowest price in the past six months.
• This lowest price this book has been offered at in the past year is £3.99.
• The lowest price to date was £3.02 last reached on June 7, 2021.
• This book has been £3.02 one time since we started tracking it.
• The highest price to date was £6.98 last reached on August 9, 2024.
• This book has been £6.98 2 times since we started tracking it.

• Self-Help & CounsellingCreativity & Genius
• Science & MathsBehavioural Sciences

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 66 Pages
• File Size: 137 KB