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This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent... Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly)

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Price Summary

  • We started tracking this book on September 22, 2012.
  • This book was £3.99 when we started tracking it.
  • The price of this book has changed 23 times in the past 4,178 days.
  • The current price of this book is £4.99 last checked 21 hours ago.
  • This lowest price this book has been offered at in the past year is £2.99.
  • The lowest price to date was £2.99 last reached on January 30, 2024.
  • This book has been £2.99 5 times since we started tracking it.
  • The highest price to date was £5.49 last reached on July 2, 2014.
  • This book has been £5.49 3 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 90 Pages
  • File Size: 457 KB

We last verified the price of this book about 21 hours ago. At that time, the price was £4.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.