'Read this book to create a company as enchanting as Apple' Steve Wozniak

'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson

How to Win Friends and Influence People for the digital age

----------------------------------------------------------

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.

In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.

----------------------------------------------------------

'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus

• We started tracking this book on June 9, 2012.
• This book was £5.99 when we started tracking it.
• The price of this book has changed 42 times in the past 5,108 days.
• The current price of this book is £5.99 last checked 16 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is £4.99.
• The lowest price to date was £4.68 last reached on October 3, 2015.
• This book has been £4.68 3 times since we started tracking it.
• The highest price to date was £7.99 last reached on April 2, 2026.
• This book has been £7.99 4 times since we started tracking it.

• Self-Help & CounsellingCreativity

• Publication Date: March 3, 2011
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 230 Pages
• File Size: 88 KB