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Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language -- and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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  • We started tracking this book on September 6, 2015.
  • This book was £8.04 when we started tracking it.
  • The price of this book has changed 103 times in the past 1,380 days.
  • The current price of this book is £5.36 last checked 54 minutes ago.
  • This lowest price this book has been offered at in the past year is £5.30.
  • The lowest price to date was £3.59 last reached on June 5, 2018.
  • This book has been £3.59 one time since we started tracking it.
  • The highest price to date was £9.89 last reached on March 20, 2017.
  • This book has been £9.89 2 times since we started tracking it.

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  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 176 Pages
  • File Size: 257 KB

We last verified the price of this book about 54 minutes ago. At that time, the price was £5.36. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.