What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.

Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.

A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

• We started tracking this book on May 5, 2012.
• This book was £8.02 when we started tracking it.
• The price of this book has changed 151 times in the past 4,804 days.
• The current price of this book is £20.89 last checked one day ago.
• This lowest price this book has been offered at in the past 90 days is £20.74.
• This lowest price this book has been offered at in the past year is £18.99.
• The lowest price to date was £7.69 last reached on November 3, 2014.
• This book has been £7.69 one time since we started tracking it.
• The highest price to date was £23.74 last reached on April 27, 2024.
• This book has been £23.74 one time since we started tracking it.

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 248 Pages
• File Size: 15 KB