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Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

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Price Summary

  • We started tracking this book on February 26, 2012.
  • This book was £9.93 when we started tracking it.
  • The price of this book has changed 119 times in the past 4,497 days.
  • The current price of this book is £18.61 last checked 2 hours ago.
  • This lowest price this book has been offered at in the past 90 days is £16.19.
  • This lowest price this book has been offered at in the past year is £13.50.
  • The lowest price to date was £6.49 last reached on December 13, 2016.
  • This book has been £6.49 one time since we started tracking it.
  • The highest price to date was £20.26 last reached on April 14, 2024.
  • This book has been £20.26 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 403 Pages
  • File Size: 643 KB

We last verified the price of this book about 2 hours ago. At that time, the price was £18.61. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.