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The Victory Lab: The Secret Science of Winning Campaigns

by (Crown)

(274 reviews)

£7.49 £8.49 Save 12%

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The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign -- now updated with a new postscript.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques -- which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods -- and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.

Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

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  • We started tracking this book on September 21, 2012.
  • This book was £11.33 when we started tracking it.
  • The price of this book has changed 175 times in the past 4,736 days.
  • The current price of this book is £7.49 last checked 6 hours ago.
  • This lowest price this book has been offered at in the past year is £3.99.
  • The lowest price to date was £3.99 last reached on July 13, 2025.
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  • The highest price to date was £11.99 last reached on February 13, 2022.
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Additional Info

  • Publication Date: September 11, 2012
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 370 Pages
  • File Size: 20 KB

We last verified the price of this book about 6 hours ago. At that time, the price was £7.49. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.