THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
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'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review

'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review

• We started tracking this book on December 14, 2015.
• This book was £9.99 when we started tracking it.
• The price of this book has changed 24 times in the past 3,349 days.
• The current price of this book is £8.99 last checked 7 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was £0.99 last reached on June 2, 2021.
• This book has been £0.99 2 times since we started tracking it.
• The highest price to date was £10.00 last reached on July 16, 2024.
• This book has been £10.00 one time since we started tracking it.

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• Text-to-Speech: Enabled
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• Print Length: 242 Pages
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