Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

• We started tracking this book on May 22, 2013.
• This book was £9.76 when we started tracking it.
• The price of this book has changed 70 times in the past 4,185 days.
• The current price of this book is £12.40 last checked 2 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past six months is £12.00.
• This lowest price this book has been offered at in the past year is £11.30.
• The lowest price to date was £8.29 last reached on September 5, 2016.
• This book has been £8.29 one time since we started tracking it.
• The highest price to date was £14.13 last reached on September 23, 2024.
• This book has been £14.13 7 times since we started tracking it.

• Business & InvestingMarketing & Sales

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 224 Pages
• File Size: 4,600 KB