"Think if there can be an ideal acceptance... of natures bounties and innate oneness with all other living beings of this world". - An Idealistic Thought from - "Nobody Speaks To Me" book

"Nobody Speaks To Me" has showcased persistent relevance over time from its first edition in 2001. The book presents the concept and possibilities with Brand Radianz. It encourages Brands to evolve & nurture the much required Radianz in the world today. The corporate world has to set its focus on social impact & change for true sustainability. It has to make efforts to reach the minds and hearts of humanity at large. Brand Radianz practice will help them reach this goal & celebrate the concept of goodness in life. Absolute corporate citizenship is the new role for participative engagement. Brand Radianz delves into bringing behavioural change, which brings lasting impact in the society. Brand Radianz practice will cultivate the social thought for social change and drive it forward.

You can read a few Book Reviews by visiting the link at www.BrandRadianz.com

Good, noble thoughts well articulated. The book is also very well designed and reader friendly. I quite like the idealistic thoughts. Let's hope that one day mankind will live in such a wonderful world.
A G Krishnamurthy,
Founder, Mudra Communications
Ex. Chairman & MD, Founder MICA & Best Selling Author

Nobody Speaks to Me is a thought provoking book that exhorts brands to go beyond brand loyalty and strive towards "Brand Radiance" by focusing on the greater common good of the society. According to the author, loyalty is not the end but the beginning of another remarkable journey towards social consciousness that benefit mankind, an opportunity to become permanently etched in a customer's ethos. While the undercurrents are the same as propounded by Kevin Roberts in his revolutionary book "Lovemark", where Anil differs from Kevin is in the ways to achieve "lovemark" status. While Kevin uses Mystery, Sensuality and Intimacy as the three pillars to build love and respect for a brand, Anil propounds active participation through transformational social messages to achieve this status. He says such actions, when, not limited by geographic boundaries, can create a truly universal brand that rise above petty competition - a real point to ponder for any serious brand manager.

Dinesh G

I would like to thank you for sending me a copy of the recent edition of your book "Nobody Speaks To [Me]" and your new book "Simple Perceptions". Both books are very easy to read and their message well-articulated.

The concept of every organization making its contribution towards developing a better global community is essential in today's world. You have also discussed a very important issue regarding a higher degree of value based education for children. For the world to be a better place, it is essential that the youth of today be educated in a holistic manner.

Dr R K Pachauri
Director - General
TERI

"Nobody speaks to me" provides a new meaning to Corporate Citizen. The very simple approach to genuinely identifying and associating with a cause gives any corporate a very strong identity. The Author provides a very simple yet powerful concept and approach of Brand Radiance wherein the corporate can not only associate with a social cause, but also propagate awareness and solutions towards the cause it is associated with.

For me, very elementary learnings were reinforced by "Nobody speaks to me". For e.g. the need to learn about empathy right from childhood (touched upon by the author when he speaks about emotional quotient)

Read through to learn more about how you can use Brand Radiance to make a difference. Highly recommended for Corporate citizens of today and Corpo-Social citizens of tomorrow.

Nikhil Bagri

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• Publication Date: September 8, 2001
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 87 Pages
• File Size: 14 KB