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Meet Norm. He's 31, 5'9", just over 13 stone, and works a 39 hour week. He likes a drink, doesn't do enough exercise and occasionally treats himself to a bar of chocolate (milk). He's a pretty average kind of guy. In fact, he is the average guy in this clever and unusual take on statistical risk, chance, and how these two factors affect our everyday choices. Watch as Norm (who, like all average specimens, feels himself to be uniquely special), and his friends careful Prudence and reckless Kelvin, turns to statistics to help him in life's endless series of choices - should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike?

Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.

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Price Summary

  • We started tracking this book on June 13, 2013.
  • This book was £6.64 when we started tracking it.
  • The price of this book has changed 51 times in the past 4,607 days.
  • The current price of this book is £4.99 last checked 12 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is £4.75.
  • The lowest price to date was £1.80 last reached on November 29, 2015.
  • This book has been £1.80 one time since we started tracking it.
  • The highest price to date was £7.12 last reached on January 21, 2026.
  • This book has been £7.12 one time since we started tracking it.

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Additional Info

  • Publication Date: May 30, 2013
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 335 Pages
  • File Size: 39 KB

We last verified the price of this book about 12 hours ago. At that time, the price was £4.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.