Account

Company

  Menu

Description

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch.

The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies who have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a battle that will play out beyond the marketplace, in the courts and on screens around the world.

Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the boardrooms where company dogma translates into ruthless business; to outsize personalities like Steve Jobs and Eric Schmidt; and inside the deals, transactions, lawsuits and allegations. Apple and Google are brazenly poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

'Dogfight' is not just a story about what devices are going to replace our TVs, phones, laptops, and music players. It's about who will control what we see on those devices and where that content will come from. This is the future of media, entertainment, communication and information around the globe.

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

Get It This book is at its lowest price since we started tracking it.

Notify Me When The Price...

  • If I'm already tracking this book

to track this book on eReaderIQ.

Track These Authors

to track Fred Vogelstein on eReaderIQ.

  • to be notified each time the price drops on any book by Fred Vogelstein.
  • to stop tracking Fred Vogelstein.

Price Summary

  • We started tracking this book on October 8, 2013.
  • This book was £9.99 when we started tracking it.
  • The price of this book has changed 177 times in the past 4,141 days.
  • The current price of this book is £2.99 last checked 17 hours ago.
  • The lowest price to date was £2.99 last reached on February 6, 2025.
  • This book has been £2.99 11 times since we started tracking it.
  • The highest price to date was £11.99 last reached on June 22, 2014.
  • This book has been £11.99 2 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

Genres

Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 272 Pages
  • File Size: 814 KB

We last verified the price of this book about 17 hours ago. At that time, the price was £2.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.