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Those of you starting to read this book who are aged under 55 might be surprised to learn that from the late Fifties through until the mid Sixties retailing in Britain was not so different to Soviet Russia. In fact the only real difference was that in Russia, prices were set by the State, and in Britain they were set by the Establishment. British retailing was far from the free market we live in today. Back then, retailers were forbidden to sell goods below the manufacturers fixed retail price. The manufacturers set the price and the public simply had to pay it, no deals, no discounts, no choices and that's where this story begins.
I was 27 years old, a high school reject, looking for a future, following two years national service, six years of dead end jobs and several failed ventures, I stumbled upon the world of direct selling; the rest as they say, is history. Not only did direct selling change my life, but also it changed the lives of almost every housewife and household in the country. How I hear you ask? Simple by offering the public at large a fair deal at a fair price on things we take for granted today.
Washing Machines, Fridges and Vacuum Cleaners these were all luxury appliances well beyond the means of the average British household; that is until I came along and upset the applecart. I could not possibly have imagined the roller coaster ride that was to follow. I fought to abolish retail price maintenance and won but lost a fortune in the process.
With this book I hope to entertain and amuse you with just some of my adventures and perhaps share with you a more human glimpse into the lives of the people both famous and infamous that I have met along my way. This is my life, well at least some it I hope you enjoy reading about as much as I have enjoyed living it.
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