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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

by (Chelsea Green Publishing)

(6 reviews)

£7.39 £8.03 Save 8%

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Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.

Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas -- ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don't Think of an Elephant! picks up where the original book left off -- delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country -- one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.

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  • We started tracking this book on September 6, 2015.
  • This book was £6.62 when we started tracking it.
  • The price of this book has changed 34 times in the past 1,389 days.
  • The current price of this book is £7.39 last checked one hour ago.
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  • The lowest price to date was £6.29 last reached on June 14, 2017.
  • This book has been £6.29 one time since we started tracking it.
  • The highest price to date was £9.48 last reached on November 15, 2016.
  • This book has been £9.48 one time since we started tracking it.

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  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 195 Pages
  • File Size: 2,589 KB

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