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WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015

In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity.

There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.

The myth is wrong. Anyone can create.

Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how 'new' comes to be. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers - who set out to 'fly a horse' - to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.

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Price Summary

  • We started tracking this book on April 15, 2015.
  • This book was £8.03 when we started tracking it.
  • The price of this book has changed 43 times in the past 3,590 days.
  • The current price of this book is £7.99 last checked 2 hours ago.
  • This lowest price this book has been offered at in the past six months is £5.99.
  • This lowest price this book has been offered at in the past year is £4.99.
  • The lowest price to date was £3.99 last reached on July 21, 2023.
  • This book has been £3.99 2 times since we started tracking it.
  • The highest price to date was £11.99 last reached on April 17, 2015.
  • This book has been £11.99 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 338 Pages
  • File Size: 942 KB

We last verified the price of this book about 2 hours ago. At that time, the price was £7.99. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.