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OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red

• Updates on all cases and examples in the book, bringing their stories up to the present time

• Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years


A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Price Summary

  • We started tracking this book on February 22, 2015.
  • This book was £13.29 when we started tracking it.
  • The price of this book has changed 230 times in the past 2,071 days.
  • The current price of this book is £17.67 last checked 7 hours ago.
  • This lowest price this book has been offered at in the past 90 days is £17.54.
  • This lowest price this book has been offered at in the past six months is £15.88.
  • This lowest price this book has been offered at in the past year is £15.28.
  • The lowest price to date was £8.74 last reached on July 20, 2018.
  • This book has been £8.74 8 times since we started tracking it.
  • The highest price to date was £22.07 last reached on June 26, 2018.
  • This book has been £22.07 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 300 Pages
  • File Size: 7,246 KB

We last verified the price of this book about 7 hours ago. At that time, the price was £17.67. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.