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Electronic Commerce: A Managerial and Social Networks Perspective (Springer Texts in Business and Economics)

by , , , , (Springer)

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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

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  • We started tracking this book on August 11, 2015.
  • This book was £102.60 when we started tracking it.
  • The price of this book has changed 79 times in the past 3,680 days.
  • The current price of this book is £102.60 last checked 2 days ago.
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  • This lowest price this book has been offered at in the past year is £81.65.
  • The lowest price to date was £31.59 last reached on November 7, 2018.
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Additional Info

  • Publication Date: January 29, 2015
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 818 Pages
  • File Size: 168 KB

We last verified the price of this book about 2 days ago. At that time, the price was £102.60. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.