There's no getting away from it. I'm going to use the phrase.
Brace yourself... Content is King.
Yes, it is 2016, and no you haven't just stepped back in time.
The thing is, it's still true. And, of course, if content is king, then Podcasting is the most majestic way to deliver your message. It's the most engaging, the most personable and the most effective medium out there. In a word, it's powerful.
Or... it CAN be. If done well.
The problem is, it often ISN'T done well.
You may well have the best podcasting voice, the most flashy equipment and a fantastic premise for a show. But, if the content you deliver is poor, lifeless and unoriginal, then even the majesty that is podcasting can't produce that powerful effect.
This book is all about developing engagement with your listener. It's about creating content that compels them to listen, and not just once, but again and again. That's the first step in creating a powerful podcast - getting them hooked. That's when you create true fans.

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• Education & ReferenceWords, Language & GrammarPublic Speaking & Speech Writing
• Business & FinanceMarketing & Sales
• Education & ReferenceWords, Language & Grammar

• Text-to-Speech: Enabled
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