When I was a kid, my family tagged along on my dad's business trips at least once a year. He took the money the company would have spent on his airfare and used it to drive all of us cross-country in our very chic, wood-paneled station wagon.

Prior to each trip, my parents would pore over maps and AAA TripTiks for hours, plotting our journey. But our preplanned route always had to be adjusted at least once, whether it was because of construction, weather or simply our map being out of date.

Of course today we have a ton of technological tools at our disposal to plan a road trip -- from TomTom to Siri to built-in car navigation systems. These tools not only give us an optimal route based on our preferences and the latest information, but instantly recalculate our route after a wrong turn or missed exit.

I bet everyone reading this magazine has embraced these tools. You've thrown away the origami folding maps, replacing them with these new technologies. You've gone fully agile when planning your road trips.

But are your product roadmaps as nimble? Do they reflect the latest changes in your market, corporate strategy or product? Or are they still the static roadmaps of old, out of date as soon as they come off the printer? Or perhaps you think agile means you don't need a roadmap, that having a destination just limits your options.

How do you create, maintain and share roadmaps in today's ever-changing technology environment? It's complicated. But it's an important issue to address if you want to drive your products forward. And that's why we're tackling it in this issue of Pragmatic Marketer.

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