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Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.

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Price Summary

  • We started tracking this book on November 29, 2021.
  • The current price of this book is £2.44 last checked 20 days ago.
  • This book is currently at its lowest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 39 Pages
  • File Size: 2,610 KB

We last verified the price of this book about 20 days ago. At that time, the price was £2.44. This price is subject to change. The price displayed on the Amazon.co.uk website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.