A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

• We started tracking this book on June 24, 2017.
• This book was £9.99 when we started tracking it.
• The price of this book has changed 18 times in the past 2,962 days.
• The current price of this book is £9.99 last checked 2 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is £8.99.
• The lowest price to date was £8.99 last reached on August 25, 2024.
• This book has been £8.99 8 times since we started tracking it.
• The highest price to date was £10.99 last reached on November 10, 2018.
• This book has been £10.99 one time since we started tracking it.

• Professional & TechnicalTechnology & EngineeringMechanical
• Professional & TechnicalTechnology & EngineeringRobotics
• Education & ReferenceEducationComputers & Technology

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 234 Pages
• File Size: 64 KB