With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."

Jamie Bartlett

Author of The Dark Net

"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"

Dr Thomas Chamorro-Premuzic

Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

• We started tracking this book on October 21, 2018.
• This book was £5.99 when we started tracking it.
• The price of this book has changed 63 times in the past 2,260 days.
• The current price of this book is £12.59 last checked 8 hours ago.
• This lowest price this book has been offered at in the past 90 days is £11.75.
• This lowest price this book has been offered at in the past six months is £11.54.
• This lowest price this book has been offered at in the past year is £10.82.
• The lowest price to date was £4.49 last reached on June 30, 2021.
• This book has been £4.49 4 times since we started tracking it.
• The highest price to date was £14.51 last reached on November 26, 2024.
• This book has been £14.51 one time since we started tracking it.

• Self-Help & CounsellingPsychologyApplied Psychology
• Business & InvestingIndustries & ProfessionsE-commerce
• Self-Help & CounsellingPsychologySocial Psychology & Interactions

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 399 Pages
• File Size: 5,167 KB