As we worked on this issue, I spent a lot of time visiting my dad in the hospital. It turns out that the hospital is a place where the soft skills -- or lack thereof -- of the people around you are definitely on display.

Let's face it, in the hospital you don't always get good news. In fact, with the exception of a birth, just the fact that you're in the hospital probably means you've hit some bad news along the way. But how that news is delivered, the time spent to explain it and the patience allowed to process or understand it can make a huge difference. And the skills needed to do that aren't diagnostic or medical, they're soft skills: displaying empathy, delivering truth, listening.

They may not seem critical -- and they certainly aren't enough without the requisite medical skills -- but they are what separates a good doctor or nurse from a great one. And the same is true of the power of soft skills in today's product teams.

We've dedicated this issue to those soft skills needed to maximize the success of both your products and careers. Pragmatic Marketing instructor Paul Young talks through eight key soft skills that can be learned, and Johnathan Lucky shares his personal experience and journey. Plus, we share a ton of other tips and tools to strengthen your repertoire.

Remember, these soft skills don't replace the hard skills required to be successful in product. And as Paul discussed in his article, having strong soft skills doesn't mean making everyone like you. But strengthening these skills does mean that you can present your market findings in a way that will be heard by people at all levels of the organization and that you can wield influence far greater than your title and authority alone would grant you.

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• Print Length: 105 Pages
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