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Platinum is the story of the CIPR as told through 45 essays by its volunteer members. The book has been produced as part of the CIPR's 70th anniversary celebrations.
The book tells the story of the CIPR and showcases excellence in modern public relations practice. It reinforces the CIPR's theme for 2018 of public relations as a strategic management discipline.
Platinum is edited by Stephen Waddington and includes a series of forewords by Carolyn Fairbairn, Director General, CBI; Sarah Hall, President, CIPR; and Tim Travers-Healy, a CIPR founder and Past President.
The ambitious project has been crowdsourced from a cross section of CIPR members including academics, teachers and practitioners.
Platinum should be essential reading for PR practitioners and students alike. While it often represents how PR is now, in 2018, it has lessons from the past and looks to the future through the words of a number of authors well qualified to report and offer opinion.
Kevin Traverse-Healy FCIPR - CIPR President, 1985
Platinum is alternately impressive, depressing and heartening. Impressive on the CIPR's progress, depressing on familiar but futile debates about PR, yet heartening for the future. All practitioners should read it who aspire to gain respect as trusted advisors through education, expertise, telling the truth and having the confidence to say no.
Rosemary Brook FCIPR - CIPR President, 1996
This fascinating collection of essays is a timely reminder of the deep roots public relations has and the contribution it has made to business, cultural and political life over many years. Our industry has travelled a long way since its early days and is now an essential strategic function at the heart of any well run organisation.
Simon Lewis Hon FCIPR - CIPR President, 1997
"The very essence of good management" was how the CBI President Sir Colin Marshall described public relations on the Institute's Golden Jubilee in 1998. Here in Platinum from Performance, through Perspectives to Provocation are the highs, lows and 'don't be complacent' reflections that are part and parcel of the development of the Institute. Pooling influence, providing capability frameworks and managing continuous professional development are too easily undervalued but not here.
Peter Walker FCIPR - CIPR President, 1998
A powerful analysis of PR, from a stirring account of the IPR's foundation from the ruins of World War II, to the value of PR in today's world of political and business uncertainty. Platinum features a wide range of experts who make the most convincing case for PR as a strategic function.??Philip Dewhurst FCIPR - CIPR President, 1999???Platinum - what a celebration indeed to read essays from such luminaries curated in one publication. The essays record the journey that our profession and indeed the CIPR has taken, the respect for our craft within the enlightened organisation today and the challenges we face as we tackle the next ten years and beyond.
Alison Clarke FCIPR - CIPR President, 2000
It's important we have a collection of essays that not only inspire and spark debate but also provide a benchmark for the industry as we continue to grow, develop and face new challenges. It's amazing to think that ten years ago the word 'social' was just entering our vocabulary, so it can only be assumed that the changes we have seen in the last ten years will continue apace for the next ten.
Elisabeth Lewis-Jones - CIPR President, 2008
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