User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience

• Find out how your team -- without any specialized training in psychology -- can uncover critical insights about your customers' conscious and unconscious processes

• Learn how to immediately apply what you've learned to improve your products and services

• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

• We started tracking this book on August 11, 2020.
• This book was £34.50 when we started tracking it.
• The price of this book has changed 193 times in the past 1,613 days.
• The current price of this book is £27.60 last checked 3 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was £21.21 last reached on July 5, 2021.
• This book has been £21.21 one time since we started tracking it.
• The highest price to date was £34.50 last reached on September 17, 2023.
• This book has been £34.50 11 times since we started tracking it.

• Professional & TechnicalTechnology & EngineeringIndustrial Design
• Science & MathsEducation
• Science & MathsExperiments, Instruments & Measurement

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 239 Pages
• File Size: 40,222 KB