A practical guide to making good decisions in a world of missing data

In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook at our peril. In Dark Data, data expert David Hand takes us on a fascinating and enlightening journey into the world of the data we don't see.

Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them. In doing so, he teaches us not only to be alert to the problems presented by the things we don't know, but also shows how dark data can be used to our advantage, leading to greater understanding and better decisions.

Today, we all make decisions using data. Dark Data shows us all how to reduce the risk of making bad ones.

• We started tracking this book on August 3, 2020.
• This book was £16.25 when we started tracking it.
• The price of this book has changed 19 times in the past 1,603 days.
• The current price of this book is £14.05 last checked 5 hours ago.
• This lowest price this book has been offered at in the past year is £11.04.
• The lowest price to date was £10.04 last reached on December 23, 2022.
• This book has been £10.04 2 times since we started tracking it.
• The highest price to date was £18.86 last reached on May 8, 2021.
• This book has been £18.86 one time since we started tracking it.

• Science & MathsMathematics
• ComputingDatabasesData Warehousing
• ComputingDatabasesData Mining
• ComputingTech Culture & Computer LiteracySocial Aspects

• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 337 Pages
• File Size: 1,224 KB