Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay -- and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers?and are keeping them coming back. You'll learn how to lead your organization through every step of the process?from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success?today, tomorrow, and forever.
Show Less

• We started tracking this book on September 3, 2021.
• This book was £11.89 when we started tracking it.
• The price of this book has changed 25 times in the past 1,386 days.
• The current price of this book is £14.49 last checked 3 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is £14.42.
• The lowest price to date was £11.89 last reached on September 3, 2021.
• This book has been £11.89 one time since we started tracking it.
• The highest price to date was £22.71 last reached on February 27, 2025.
• This book has been £22.71 one time since we started tracking it.

• Business & InvestingIndustries & ProfessionsCustomer Service

• Publication Date: March 31, 2020
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 257 Pages
• File Size: 68 KB